Back in December of 2012 I began discussions with Rivers of Steel about preserving some of the old graffiti on site at the Carrie Furnaces and creating a sanctioned area for urban artists to produce new works there. Over the years we have evolved that vision to include Urban Art Tours, urban art lettering classes, outreach to schools and other organizations, new artwork from artists all over the US (also Mexico and Australia), and we continue to develop new ideas.
Here are a few highlights from working with them over the years:
- Partnered with Rivers of Steel to create an Urban Art Tour curriculum, which consists of a historic and cultural tour of urban art, including the post-industrial history of Carrie Furnaces, showcasing the new works created at the site, and a hands-on workshop or demonstration for guests – ranging in ages from 6–65+
- Conceptualized and created the branding for the Save The Carrie Deer event used in print ads, online ads, leaflets, DVD cover and disc, and T-shirts
- Designed multiple electronic billboard ads to promote events, tours, and attractions
- Coordinated with Rivers of Steel staff on multiple advertising projects including historic landmark signage on the heritage trail, a printed booklet for the 2018 season, multiple print ads, online ads, posters, flyers, and email blasts, along with live painting at several events including the Three Rivers Arts Festival and Thrival 2017
- Collaborated with Rivers of Steel Arts to create www.rosarts.org (all graphics, layout, and WordPress website creation), created a coloring book of the graffiti pieces at Carrie Furnace, revised tours into lettering workshops for outreach into middle schools and high schools, created a logo for the annual Festival of Combustion, designed the brochure template for multiple seasons of Rivers of Steel Arts programming